New Brunswick tourism feels impact of strong Canadian dollar

(Originally published in TOURISM)

Radio-Canada reports that the strength of the Canadian dollar is having a negative impact on the New Brunswick tourism industry, where the number of American tourists has dropped 2.6% since the beginning of 2007.

The industry hopes to make up for the loss by luring more visitors from Ontario and Quebec: "We need to gain a greater understanding of what appeals to Quebeckers besides beaches, in order to acquire a larger share of that market," deputy minister of tourism Ronald Durelle told Radio-Canada.

Ten years ago, the Village historique acadien drew 125,000 visitors annually, but only 65,000 people took in the attraction this year. 2008 could prove to be another challenging year for tourism in the province, because of the anticipated popularity of Québec's 400th anniversary celebrations. However, notes Radio-Canada, New Brunswick may look forward to being in the spotlight again in 2009, when the province hosts the 4th Congrès mondial acadien throughout the Acadian Peninsula.

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