Third of Brits spend over 10 hours researching annual holiday

(Originally published in TOURISM)

Here is a bit of insight on how consumers in one of Canada’s key markets go about making their holiday decisions: according to TravelMole’s Bev Fearis, Brits spend almost twice as long planning their annual holiday as they do considering a mortgage.

Fresh data from research which polled over 2,000 UK adults found 36% of Brits spend at least 10 hours selecting their ideal holiday, but only 21% would put the same time into choosing a mortgage. Just 11% would show the same level of commitment when selecting a bank loan.

The research was commissioned by independent personal finance website Fool.co.uk. "Who can blame people for wanting to spend more time planning their holiday than pouring over financial products?" said David Kuo, head of personal finance at Fool.co.uk. "But while a good holiday will recharge your energy levels for a few weeks, healthy finances can boost your bank balance for a lifetime."

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