Wednesday, October 20

Sweet Spots Trailer - A Cool idea from MEC

Here is a cool adventure travel idea from Mountain Equipment Co-op and a great marketing idea. The company has been an outdoor equipment retail leader for years now. Visiting their stores in larger Canadian cities is almost a spiritual experience of sorts -- it certainly is a great way to learn how our woolies have evolved into hi-tech garments event better suited for Canada's adventure trip circuits through the ages.