source: Farm and Food Report
The next edition of Crop Production Week, January 10 to 15 in Saskatoon, could take on some therapeutic virtues for many in the industry who will want to forget about last year’s crop performances.
Ray McVicar is Special Crops Provincial Specialist for SAFRR. “It is an opportunity to start fresh. Crop Production Week and the Western Canadian Crop Production Show are big events for grain producers because, for many, it will set the wheels in motion for the new crop year. What they experience during the week will influence their seeding plans for the coming production cycle.”
Central to this are all the production associations that hold Annual General Meetings during Crop Production Week: the Saskatchewan Flax Development Commission; Saskatchewan Pulse Growers’ Pulse Days, which can draw over 1,000 participants; the Saskatchewan Seed Growers Association; the Saskatchewan Mustard Development Commission; Canola Days; the Saskatchewan Herb and Spice Association; the Saskatchewan Alfalfa Seed Producers Association; and the Canaryseed Association of Canada, a newcomer this year.
“What is remarkable about Crop Production Week,” according to SAFRR Business Development Specialist Brian Sim, “is the simple fact that the Production Week and Show, that take place simultaneously at the Saskatoon Inn, Holiday Inn Express and Prairieland Park, are solely dedicated to grain production. This event is geared toward producers who can access in one spot all the latest news and developments in crops and technology that is available and useable on the farm now. The quality and depth of knowledge there is absolutely fantastic.”
One of the highlights of this edition of Crop Production Week will surely be the Wednesday night Special Session titled What Do Consumers Really Want? with Andrew Benson of the International Food Information Council in Washington, D.C..
Rick Holm is President of Crop Production Saskatchewan Inc. “We invited Andrew Benson to come share with us some of his latest consumer research findings.” Holm says. “Consumers are more concerned than ever about food safety issues, production practices on the farm, and the impact they have on the environment. They need to be comfortable not only with the food but also with the entire production process that has allowed it to be made available on the market. Andrew has conducted surveys around the world to find out what consumer expectations are in markets that Saskatchewan producers seek to access.”
In a world where agricultural production seems increasingly guided by consumer expectations, it pays to know what assurances they require. Crop Production Week just seems like a good place to start.
For more information, contact:
Kevin Hursh
Crop Production Week
(306) 933-0138
kevin@hursh.ca
or visit:
http://www.cropweek.com/
The next edition of Crop Production Week, January 10 to 15 in Saskatoon, could take on some therapeutic virtues for many in the industry who will want to forget about last year’s crop performances.
Ray McVicar is Special Crops Provincial Specialist for SAFRR. “It is an opportunity to start fresh. Crop Production Week and the Western Canadian Crop Production Show are big events for grain producers because, for many, it will set the wheels in motion for the new crop year. What they experience during the week will influence their seeding plans for the coming production cycle.”
Central to this are all the production associations that hold Annual General Meetings during Crop Production Week: the Saskatchewan Flax Development Commission; Saskatchewan Pulse Growers’ Pulse Days, which can draw over 1,000 participants; the Saskatchewan Seed Growers Association; the Saskatchewan Mustard Development Commission; Canola Days; the Saskatchewan Herb and Spice Association; the Saskatchewan Alfalfa Seed Producers Association; and the Canaryseed Association of Canada, a newcomer this year.
“What is remarkable about Crop Production Week,” according to SAFRR Business Development Specialist Brian Sim, “is the simple fact that the Production Week and Show, that take place simultaneously at the Saskatoon Inn, Holiday Inn Express and Prairieland Park, are solely dedicated to grain production. This event is geared toward producers who can access in one spot all the latest news and developments in crops and technology that is available and useable on the farm now. The quality and depth of knowledge there is absolutely fantastic.”
One of the highlights of this edition of Crop Production Week will surely be the Wednesday night Special Session titled What Do Consumers Really Want? with Andrew Benson of the International Food Information Council in Washington, D.C..
Rick Holm is President of Crop Production Saskatchewan Inc. “We invited Andrew Benson to come share with us some of his latest consumer research findings.” Holm says. “Consumers are more concerned than ever about food safety issues, production practices on the farm, and the impact they have on the environment. They need to be comfortable not only with the food but also with the entire production process that has allowed it to be made available on the market. Andrew has conducted surveys around the world to find out what consumer expectations are in markets that Saskatchewan producers seek to access.”
In a world where agricultural production seems increasingly guided by consumer expectations, it pays to know what assurances they require. Crop Production Week just seems like a good place to start.
For more information, contact:
Kevin Hursh
Crop Production Week
(306) 933-0138
kevin@hursh.ca
or visit:
http://www.cropweek.com/
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