source: Farm and Food Report
It used to be a church, then a Masonic lodge: from now on, it will be a cookie dough business.
Adrina Daniels and Tannis Krausher have high hopes for the building they are renovating in Grenfell.
“We started out experimenting with recipes right out of our homes,” Daniels said. “We did some research; identified suppliers; we moved into a temporary facility and had our kitchen certified with the local authorities. All of a sudden, we were acquiring big commercial mixers. This is our very first business — we had much to learn.”
The concept is relatively simple: selling frozen cookie dough that people can scoop right out of a container in less than a minute; lay it on a cookie sheet, and “Just Bake It.”
“We wanted to be different. We found attractive rectangular, stackable, flip-top three-litre plastic containers. We designed our very own labels. We fill the container with 2.5 kilos of dough. If you use a two-spoon scoop, that’s enough to bake between 10 and 11 dozen cookies per container.”
When it comes to flavours, decadence is the modus operandi: Super Dooper Chocolate Chip; Old Fashion Ginger Snap; Heavenly Sugar; Grandma’s Coconut Oatmeal; Chocolate Overdose; and, last but not least, Toffee Chocolate Sensation.
“We are workings on a few other flavours yet unnamed. People tell us they really love our cookies,” says Daniels. “They find it so easy. There is no mess to clean up. It is a convenient solution for people who want to enjoy fresh cookies without having to go all out.”
Their product is the right fit for the niche market they have targeted.
“The cookie-dough concept is a convenient fundraising solution for non-profit organizations. Groups like 4-H clubs, community living programs, bands and schools all love the idea. Our clients are in Grenfell, Balcarres, Wolseley, Broadview, North Valley, Lemberg, even Regina.”
Marketing Just Bake It is as simple as picking up the phone and “asking potential clients if we can sit down with them and bring them a sample of our product to try,” explains Daniels.
“We love it and we are always on the lookout for new opportunities.”
Most of Just Bake It’s ingredients are from Saskatchewan. For the price of a few extra calories in your diet, you can help a small company turn your cookie sheet into an irresistibly sweet offering.
For more information, contact:
Adriana Daniels
Just Bake It
(306) 697-2273
It used to be a church, then a Masonic lodge: from now on, it will be a cookie dough business.
Adrina Daniels and Tannis Krausher have high hopes for the building they are renovating in Grenfell.
“We started out experimenting with recipes right out of our homes,” Daniels said. “We did some research; identified suppliers; we moved into a temporary facility and had our kitchen certified with the local authorities. All of a sudden, we were acquiring big commercial mixers. This is our very first business — we had much to learn.”
The concept is relatively simple: selling frozen cookie dough that people can scoop right out of a container in less than a minute; lay it on a cookie sheet, and “Just Bake It.”
“We wanted to be different. We found attractive rectangular, stackable, flip-top three-litre plastic containers. We designed our very own labels. We fill the container with 2.5 kilos of dough. If you use a two-spoon scoop, that’s enough to bake between 10 and 11 dozen cookies per container.”
When it comes to flavours, decadence is the modus operandi: Super Dooper Chocolate Chip; Old Fashion Ginger Snap; Heavenly Sugar; Grandma’s Coconut Oatmeal; Chocolate Overdose; and, last but not least, Toffee Chocolate Sensation.
“We are workings on a few other flavours yet unnamed. People tell us they really love our cookies,” says Daniels. “They find it so easy. There is no mess to clean up. It is a convenient solution for people who want to enjoy fresh cookies without having to go all out.”
Their product is the right fit for the niche market they have targeted.
“The cookie-dough concept is a convenient fundraising solution for non-profit organizations. Groups like 4-H clubs, community living programs, bands and schools all love the idea. Our clients are in Grenfell, Balcarres, Wolseley, Broadview, North Valley, Lemberg, even Regina.”
Marketing Just Bake It is as simple as picking up the phone and “asking potential clients if we can sit down with them and bring them a sample of our product to try,” explains Daniels.
“We love it and we are always on the lookout for new opportunities.”
Most of Just Bake It’s ingredients are from Saskatchewan. For the price of a few extra calories in your diet, you can help a small company turn your cookie sheet into an irresistibly sweet offering.
For more information, contact:
Adriana Daniels
Just Bake It
(306) 697-2273
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