(Originally published in TOURISM)
Air Canada is offering customers the choice to reduce the environmental impact of their travel in cooperation with Zerofootprint, a not-for-profit organization operating carbon offset programs.
"Air Canada is committed to giving customers the opportunity to reduce the environmental effects of their travel," said Charles McKee, vice‑president of marketing at Air Canada. “We not only want to make it possible for people to make good environmental choices, we also want to play our part in addressing climate change."
McKee explains that by working with Zerofootprint, Air Canada will make it easy for people to calculate the impact of their journey and “mitigate those effects with a small, voluntary additional payment to support environmental projects which reduce greenhouse gases."
According to the carrier, customers booking travel on Air Canada, Air Canada Jazz or their regional partners through www.aircanada.com will have an option to purchase a carbon offset for their trip. The website will display information about carbon offsets for customers; it will feature a calculator to determine the amount of carbon dioxide their trip will generate, the cost to offset it, and it will provide a convenient way to pay the cost of offsetting their trip either with their ticket purchase or at another time.
"Offsetting makes a real difference to the environment in three important ways," said Deborah Kaplan, Executive Director of Zerofootprint. "It balances out climate‑changing carbon dioxide that is put into the atmosphere by our activities, it highlights the environmental cost of goods and services we buy, and, when you offset with trees, it restores ecosystems, habitats, watersheds, greens communities and creates jobs."
Among other measures it says minimizes the environmental impact of its operations, Air Canada has instituted an active weight reduction program and adopted more fuel‑efficient procedures for take‑offs and landings, reduced engine usage on the ground during taxiing and ground delays and cut fuel consumption in the air with more efficient flight plans.
Morever, Air Canada says it has expanded its on‑board recycling program, employed hybrid technology for ground support vehicles, and continually upgraded its fleet (most recently with the addition of new Embraer and Boeing 777 aircraft, with a resulting 28% improvement in fuel efficiency since 1990 and 82% since 1970.
Air Canada is offering customers the choice to reduce the environmental impact of their travel in cooperation with Zerofootprint, a not-for-profit organization operating carbon offset programs.
"Air Canada is committed to giving customers the opportunity to reduce the environmental effects of their travel," said Charles McKee, vice‑president of marketing at Air Canada. “We not only want to make it possible for people to make good environmental choices, we also want to play our part in addressing climate change."
McKee explains that by working with Zerofootprint, Air Canada will make it easy for people to calculate the impact of their journey and “mitigate those effects with a small, voluntary additional payment to support environmental projects which reduce greenhouse gases."
According to the carrier, customers booking travel on Air Canada, Air Canada Jazz or their regional partners through www.aircanada.com will have an option to purchase a carbon offset for their trip. The website will display information about carbon offsets for customers; it will feature a calculator to determine the amount of carbon dioxide their trip will generate, the cost to offset it, and it will provide a convenient way to pay the cost of offsetting their trip either with their ticket purchase or at another time.
"Offsetting makes a real difference to the environment in three important ways," said Deborah Kaplan, Executive Director of Zerofootprint. "It balances out climate‑changing carbon dioxide that is put into the atmosphere by our activities, it highlights the environmental cost of goods and services we buy, and, when you offset with trees, it restores ecosystems, habitats, watersheds, greens communities and creates jobs."
Among other measures it says minimizes the environmental impact of its operations, Air Canada has instituted an active weight reduction program and adopted more fuel‑efficient procedures for take‑offs and landings, reduced engine usage on the ground during taxiing and ground delays and cut fuel consumption in the air with more efficient flight plans.
Morever, Air Canada says it has expanded its on‑board recycling program, employed hybrid technology for ground support vehicles, and continually upgraded its fleet (most recently with the addition of new Embraer and Boeing 777 aircraft, with a resulting 28% improvement in fuel efficiency since 1990 and 82% since 1970.
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