(Originally published in TOURISM)
According to a recent article in Hotel News Resource, the Travel Industry Association (TIA) and American Express have released results of a landmark report profiling what Americans actually do on vacation trips, versus what they "want" to do. The Ideal American Vacation Trip report is based on a representative sample of 2,500 vacation travellers conducted online in 2006, and highlights unique travel behaviors by market segments.
’While the American love affair with the vacation trip is still strong, this research reveals that the travel industry has the opportunity to do much more to enhance the vacation experience for travellers of all ages, family types, and motivations,’ said Lisa Gregg, vice president of marketplace development – North America – for American Express. Dr. Suzanne Cook, Senior Vice President of Research for the Travel Industry Association, agreed, ’In a day and age of relatively modest growth in travel, targeting specific groups of vacation travellers is more important than ever.’
The complete article is available at: www.hotelnewsresource.com/article27027.html
According to a recent article in Hotel News Resource, the Travel Industry Association (TIA) and American Express have released results of a landmark report profiling what Americans actually do on vacation trips, versus what they "want" to do. The Ideal American Vacation Trip report is based on a representative sample of 2,500 vacation travellers conducted online in 2006, and highlights unique travel behaviors by market segments.
’While the American love affair with the vacation trip is still strong, this research reveals that the travel industry has the opportunity to do much more to enhance the vacation experience for travellers of all ages, family types, and motivations,’ said Lisa Gregg, vice president of marketplace development – North America – for American Express. Dr. Suzanne Cook, Senior Vice President of Research for the Travel Industry Association, agreed, ’In a day and age of relatively modest growth in travel, targeting specific groups of vacation travellers is more important than ever.’
The complete article is available at: www.hotelnewsresource.com/article27027.html
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