Americans interested in going green

(Originally published in TOURISM)

A TripAdvisor survey of more than 1,000 travellers worldwide has found that 40% take environmentally-friendly tourism into consideration when making travel plans, according to an article by Bev Fearis in TravelMole. The survey also found that 66% believe that environmentally-friendly measures in travel are making a difference.

The survey also reveals nearly 25% believe that air travel should be avoided, whenever possible, to help preserve the environment, while 38% said would pay more to take an eco‑friendly flight and 26% would pay a 5‑10% premium. However, only 3% have ever purchased carbon credits.

The accommodation sector is also on the green radar: 34% of those surveyed said they would pay more to stay at an environmentally‑friendly hotel, while 38% said they had already stayed at an environmentally‑friendly property, and 9% would specifically seek out environmentally‑friendly establishments.

A second TravelMole article – by David Wilkening – reports on an Orbitz profile of environmentally‑friendly destinations that claims 65% of Americans say it would somewhat impact their decision to stay at a hotel if they knew the hotel was using solar or wind energy to supplement the powering of the building, and 63% say they would pay a little more to rent a hybrid vehicle or stay at a "green" hotel.

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