(Originally published in TOURISM)
Canadian tourism operators need to invest in higher-end, more unique experiences if they want to compete successfully against emerging competition elsewhere in world, according to comments included in an article by Geoffrey Scotton of the Calgary Herald (April 18, 2007).
"We need to make sure that we improve the quality of our tourism product," Rocky Mountaineer Vacations president and chief executive Peter Armstrong is quoted as saying in an address to the Calgary Chamber of Commerce. "The No. 1 thing that we've learned is that you can reinvent yourself and create a new product – and gain huge dividends."
Armstrong also suggests Canada's tourism industry needs to invest in order to build exciting and inviting new experiences or risk continuing to lose market share and dollars to other countries and locales. Derek Coke‑Kerr, executive director of Travel Alberta, is quoted as saying the industry does need to invest in a broader offering. "You can only market the mountains so much," said Coke‑Kerr. "The private sector needs to get significantly more involved from an investment point of view in developing additional products (and) additional attractions."
Canadian tourism operators need to invest in higher-end, more unique experiences if they want to compete successfully against emerging competition elsewhere in world, according to comments included in an article by Geoffrey Scotton of the Calgary Herald (April 18, 2007).
"We need to make sure that we improve the quality of our tourism product," Rocky Mountaineer Vacations president and chief executive Peter Armstrong is quoted as saying in an address to the Calgary Chamber of Commerce. "The No. 1 thing that we've learned is that you can reinvent yourself and create a new product – and gain huge dividends."
Armstrong also suggests Canada's tourism industry needs to invest in order to build exciting and inviting new experiences or risk continuing to lose market share and dollars to other countries and locales. Derek Coke‑Kerr, executive director of Travel Alberta, is quoted as saying the industry does need to invest in a broader offering. "You can only market the mountains so much," said Coke‑Kerr. "The private sector needs to get significantly more involved from an investment point of view in developing additional products (and) additional attractions."
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