(Originally published in TOURISM)
A new poll conducted by Environics Research Group for MasterCard Canada yields new insight into what is most "priceless" to Canadians. With a look at cities, best places to camp and favourite events, the 2007 MasterCard Priceless Index (conducted in honour of Canada Day), surveyed over 2,000 Canadians and found that nearly one in five (19%) Canadians chose Vancouver as the number one Canadian city tourists should not miss. Québec City came in a close second with 18%, followed by Montréal (14%), Toronto (13%) and Ottawa (8%).
Atlantic Canadians love Toronto, with 15% ranking Toronto first, followed by Québec City, Ottawa and Montréal (all at 11%). Twenty‑six percent of Ontarians chose Toronto, over Vancouver (14%), Ottawa (14%) and Québec City (13%).
Residents of Manitoba/Saskatchewan ranked Vancouver (21%) top on their list, followed by Montréal (13%), Ottawa (10%) and Toronto (8%). It is no surprise Albertans and British Columbians ranked Vancouver first, but both provinces also ranked Montréal (30%) second. Québecers sure love home! Québec City is their city of choice (43%), followed by Montréal (30%).
When Canadians were asked the best place for a road trip, six in ten Canadians (59%) chose the Rocky Mountain region, followed by the Cabot Trail on Cape Breton Island (14%).
The survey also highlights pride in regional identity, as a whopping 81% of Albertans chose the Rocky Mountain region as the best part of Canada through which to drive.
British Columbians and those from Manitoba/Saskatchewan also ranked the Rocky Mountain region first (79% and 73% respectively).
The survey asked Canadians which of Canada’s national parks is the most priceless. Alberta’s Banff came first (19%), followed by Ontario’s Algonquin second (15%) and Alberta’s Jasper third (7%). Atlantic Canadians chose Newfoundland’s Gros Morne (15%) as the most priceless national park, followed by Banff (13%).
More than a third of Ontarians (37%) chose Algonquin as the most priceless, followed by Banff (15%). Quebeckers love their own Laurentian Park (11%), followed closely by Banff (10%).
When asked which Canadian event or attraction would be the most priceless for a tourist, 37% of Canadians chose the Calgary Stampede. All regions surveyed ranked the Calgary Stampede as the number one do‑not‑miss event. However, while all seemed to agree on what is number one, there was not as much consensus on what number two should be: Atlantic Canadians ranked whale watching as number two (29%); Ontarians recommended tourists lace up their skates on Ottawa’s Rideau Canal (18%); British Columbians and those in Manitoba/Saskatchewan also ranked whale watching as number two on their list (29% and 11% respectively).
This national survey of 2,006 Canadians 18 years of age and over was carried out by telephone between May 24 and May 31, 2007. Results from a survey of this size can be considered accurate to within plus or minus 2.2 percentage points, 19 times out of 20.
A new poll conducted by Environics Research Group for MasterCard Canada yields new insight into what is most "priceless" to Canadians. With a look at cities, best places to camp and favourite events, the 2007 MasterCard Priceless Index (conducted in honour of Canada Day), surveyed over 2,000 Canadians and found that nearly one in five (19%) Canadians chose Vancouver as the number one Canadian city tourists should not miss. Québec City came in a close second with 18%, followed by Montréal (14%), Toronto (13%) and Ottawa (8%).
Atlantic Canadians love Toronto, with 15% ranking Toronto first, followed by Québec City, Ottawa and Montréal (all at 11%). Twenty‑six percent of Ontarians chose Toronto, over Vancouver (14%), Ottawa (14%) and Québec City (13%).
Residents of Manitoba/Saskatchewan ranked Vancouver (21%) top on their list, followed by Montréal (13%), Ottawa (10%) and Toronto (8%). It is no surprise Albertans and British Columbians ranked Vancouver first, but both provinces also ranked Montréal (30%) second. Québecers sure love home! Québec City is their city of choice (43%), followed by Montréal (30%).
When Canadians were asked the best place for a road trip, six in ten Canadians (59%) chose the Rocky Mountain region, followed by the Cabot Trail on Cape Breton Island (14%).
The survey also highlights pride in regional identity, as a whopping 81% of Albertans chose the Rocky Mountain region as the best part of Canada through which to drive.
British Columbians and those from Manitoba/Saskatchewan also ranked the Rocky Mountain region first (79% and 73% respectively).
The survey asked Canadians which of Canada’s national parks is the most priceless. Alberta’s Banff came first (19%), followed by Ontario’s Algonquin second (15%) and Alberta’s Jasper third (7%). Atlantic Canadians chose Newfoundland’s Gros Morne (15%) as the most priceless national park, followed by Banff (13%).
More than a third of Ontarians (37%) chose Algonquin as the most priceless, followed by Banff (15%). Quebeckers love their own Laurentian Park (11%), followed closely by Banff (10%).
When asked which Canadian event or attraction would be the most priceless for a tourist, 37% of Canadians chose the Calgary Stampede. All regions surveyed ranked the Calgary Stampede as the number one do‑not‑miss event. However, while all seemed to agree on what is number one, there was not as much consensus on what number two should be: Atlantic Canadians ranked whale watching as number two (29%); Ontarians recommended tourists lace up their skates on Ottawa’s Rideau Canal (18%); British Columbians and those in Manitoba/Saskatchewan also ranked whale watching as number two on their list (29% and 11% respectively).
This national survey of 2,006 Canadians 18 years of age and over was carried out by telephone between May 24 and May 31, 2007. Results from a survey of this size can be considered accurate to within plus or minus 2.2 percentage points, 19 times out of 20.
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