More Asian women are travelling

(Originally published in TOURISM)

The CanWest News Service reports Asian women are travelling more than ever before, citing a recent survey which found – out of every 10 Asian Pacific travellers – four are women. That figure used to be one in ten in the mid-1970s.

The news agency notes that in the past 12 months, 54% of Chinese women surveyed had undertaken an international trip for personal reasons, compared to 47% of men, according to the MasterCard survey, Women Travellers of Asia Pacific.

The most active female travellers originate from wealthier places like Tokyo, Singapore, Taiwan, Beijing, Shanghai, Hong Kong and Seoul, and tend to have higher education levels and higher disposable incomes. Don Birch, president of Abacus International, an Asia‑Pacific travel service firm based in Singapore, is quoted as saying these women are represented across demographic segments: “From the young to businesswomen to energetic grandmothers, they're travelling more often – and further – solo, in pairs with their female companions or as members of women‑only interest groups," he said.

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