(Originally published in TOURISM)
According to PhoCusWright's U.S. Online Travel Overview Seventh Edition, the US online leisure/unmanaged business travel market continues to grow at a pace that far outstrips the overall travel market's rate of growth. The online leisure/unmanaged business travel market will surpass US$94 billion in 2007, over one-third of the total travel market (which includes offline leisure/unmanaged business and on-and offline corporate travel). PhoCusWright expects growth rates will continue to be at or near triple the rate of growth of the entire travel market through 2009. However, growth has slowed, especially at online travel agencies, which have seen their packaging sales come to a near standstill in some cases.
According to PhoCusWright's U.S. Online Travel Overview Seventh Edition, the US online leisure/unmanaged business travel market continues to grow at a pace that far outstrips the overall travel market's rate of growth. The online leisure/unmanaged business travel market will surpass US$94 billion in 2007, over one-third of the total travel market (which includes offline leisure/unmanaged business and on-and offline corporate travel). PhoCusWright expects growth rates will continue to be at or near triple the rate of growth of the entire travel market through 2009. However, growth has slowed, especially at online travel agencies, which have seen their packaging sales come to a near standstill in some cases.
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